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  • Writer's pictureSegment Agency

Fuel Growth with Event-Sourced Pipeline

Event marketing is often overlooked but can be a powerful tool for accelerating pipeline growth. The right approach can improve the quality of your pipeline and drive pipeline acceleration, reaching your target audience with the correct information at every stage of their buying journey.

To help you harness the power of event marketing, we're excited to share key insights from a session we hosted in partnership with RingCentral Events (formerly Hopin) from our archives titled 'Fuel Growth with Event-Sourced Pipeline.' Take a listen to this. This session was led by experts who shared their insights on event marketing strategies, providing valuable insights to help you succeed.

Companies must recognize the importance of event marketing, as 80% of marketers believe live events are essential to success. A recent study found that 63% of marketers consider events one of their most effective marketing channels for driving sales and revenue.

To achieve event success, clear goals and objectives are critical for each event and every stage of the funnel. The event growth engine fuels the funnel and outlines the strategy for driving demand and generating leads through a mix of hosted and sponsored events.

The target audience's funnel journey is vital, and it's crucial to focus on each stage individually. That's why the session discussed strategies for driving demand and generating leads at each stage.

Event marketing can be a powerful tool for driving revenue and pipeline acceleration. Marketers can drive demand and generate leads at every stage of the funnel by focusing on clear goals and objectives and leveraging the event growth engine. Don't overlook the power of event marketing; start leveraging it for your business success today.


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