Redefining Event Marketing & Production for the Global Beauty Industry
Segment Agency partners with the world’s leading beauty and personal care associations to deliver high-impact, insight-led conferences advancing policy, regulation, sustainability, and stakeholder engagement through data-driven event strategy and production.
Engage
We believe engagement goes beyond mere online participation – it’s time to move beyond traditional formats and embrace a more engaging, participatory approach. Our strategy focuses on dynamic content delivery, interactive activities, and personalized attendee journeys that truly captivate participants. If you want your next virtual conference to stand out and leave a lasting impression, it’s crucial to prioritize engagement over mere participation. Transform your virtual events with Segment Agency.
Amplify
To increase the impact of your event, you need more than just visibility. It requires precise strategic planning. Our team uses a data-driven approach to identify the right audience segments, employing advanced marketing strategies to expand the reach of your event. We use targeted digital campaigns and personalized outreach to ensure that your event reaches its full potential, sparking interest and generating buzz long after the event is over.
Convert
For us, an event's success lies in its ability to drive meaningful actions. To achieve this, we focus on more than just engagement metrics and instead prioritize conversion - turning attendee interest into tangible outcomes. Whether converting leads, fostering partnerships, or driving sales, our approach involves meticulous analysis of attendee interactions. This data-driven insight allows us to optimize virtual events, ensuring each becomes a powerful catalyst for achieving your business objectives.
The Story of Segment Agency
Discover the Experience!
Sonali Nair, CMP is the driving force behind Segment Agency. With a passion for creating impactful experiences, she's reshaping event marketing by delivering innovative strategies that captivate audiences and drive results. Her team's commitment to Inclusion and Representation fuels Segment's mission to break down barriers and promote inclusive practices.
A Forbes Business Council member, Sonali has earned many accolades over the years for her efforts around Event Inclusivity. Smart Meetings 2023 Hall of Fame inductee, Smart Women in Meetings 2022 in the Rising Star category, and Connect Magazine 2018 Heir's Apparent 40 under 40 Women in Events Industry, Global 500 award winner by Brainz Magazine 2021.
We’re Built for One Industry. By Design. Beauty, Cosmetics & Personal Care
Ecosystem Partners & Enablers
Supply chain, packaging, formulation, and sustainability partners contributing to the advancement of the industry through association-led programming and event participation.
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Partner Association Events
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Innovation showcases
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Sustainability and Sourcing Roundtables
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Virtual, In-Person, Hybrid Conferences
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Webinars
Regulatory, Scientific & Compliance Entities
Organizations delivering education, guidance, and alignment on global safety, formulation, and compliance issues through events that demand both technical rigor and operational excellence.
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Live Regulatory Trainings
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Scientific Symposiums
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Global compliance update series
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Virtual knowledge-sharing platforms
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Expert-led issue briefings and Q&A forums
Industry Associations
National and global leadership bodies advancing standards, convening stakeholders, and delivering programs that elevate member value, thought leadership, and industry cohesion.
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Annual flagship conferences
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Hybrid summits across technical, regulatory, and sustainability themes
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Executive board and member roundtables
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Regional roadshows and policy update forums
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Sponsor-activated networking and showcase experiences
Financial Services
We don't just convey information — we tell engaging stories. Our strategic storytelling combines every aspect of the event, leaving a lasting impact on attendees. Whether at SIBOS or Money20/20, we create an immersive experience that combines information with captivating narratives.
Healthcare - Genomics
Our strategic event marketing solutions can help ignite innovation and drive business growth in the healthcare genomics sector. We understand that the genomics vertical is complex, which is why we have tailored our precision marketing strategy to engage the HCP audience and position the client brands as a leader in this cutting-edge field. Whether hosting research-focused forums or unveiling groundbreaking technologies, we ensure your events showcase the business potential inherent in genomics, driving connections that translate into meaningful business outcomes.
Utilities
Efficiency is at the core of our utilities industry campaigns. Beyond creating visually appealing experiences, we ensure that every element contributes to your brand's sustainability and business leadership narrative. From virtual expert panel discussions to live interactive showcases of green or stormwater management initiatives, our production & marketing will translate your utility brand's commitment to a greener future into a compelling business story.
Our
Solutions
Tradeshows & Booth Activations
Creating show-stopping booth designs and activations that attract attention, spark conversations, and convert foot traffic into pipeline opportunities.
It’s all about a dialogue
A few words from our clients.
What made the team at Segment Agency so easy to work with was their ability to meet us where we were.
You guys are the best! Thank you for keeping us sane!!
Industry Marketing Lead-
Financial Services
Fortune 500 Client
Sonali and Nicole at the Segment Agency have supported several virtual events for the our Association, and I have been thoroughly impressed with the capability, service, availability, and attention to detail. We ran several virtual conferences and town hall sessions on Hopin/Streamyard, a hosting platform that was new to us, but Sonali and her team made the experience seamless. We had incredible feedback on the event from both attendees and participants, including reviews from some attendees that one of our fall summits was the best virtual conference they had ever attended.
CEO
Beauty Client
Segment Agency marketers & producers are highly knowledgeable, highly professional, and a pleasure to work with. Their content-driven strategy has been integral to our marketing team. The Segment team knows event planning from concept to implementation to follow-ups—a seamless extension to our internal teams and external vendors.
Event Marketer
Khoros
Foresight
Every event must lead the future, not follow it.
Alignment
If it’s not serving the mission, it’s a distraction.
Design
Format is strategy. Production is policy. Experience is power.
Mature
What we build today becomes the benchmark for tomorrow.
These four pillars inform every engagement, solution, and strategy we deliver. From flagship regulatory summits to member engagement roadshows, Segment Agency applies this framework to help associations lead their industries through convening with clarity, credibility, and measurable value.